Summary
TV shows likeThe Walking Deadon AMC orSuccessionandThe Last of Uson HBO come with emotional punches, shocking twists, and intense fan discourse, sometimes generating even more buzz than a summer blockbuster. Yet, there is a major hole in the market that the studios have yet to capitalize on: a collectivetheatricalviewing experience for television fans.
With streaming dominating the entertainment landscape and movie theaters hungry for new ways to pack auditoriums, fans are starting to call on studios to provide regularly programmed movie-theater screenings of TV episodes, and at the very least, wide releases of season premieres and finales. Leaving this obvious moneymaker on the table seems like a strange choice for an infamously expensive industry—so why isn’t Hollywood seeing this?
Why Streaming Services Should Embrace TV in Theaters
OnReddit, fans recently ignited a heated debate over why television episodes—particularly from prestige and cult genre shows—aren’t being shown in theaters more often. One post that gained serious traction asked whyThe White Lotusfinalewasn’t offered as a big-screen event. “I would’ve paid a good $20 to seeThe White Lotusfinale on a big screen tonight with a bunch of fellow TV nerds,” read the post. The idea sparked dozens of responses echoing the same sentiment: there’s demand, and lots of it.
One user offered a perfect example of the strategy’s potential: “For years, Alamo Drafthouse in Austin would pack an auditorium once a week for fans to congregate and watchThe Walking Deadtogether.” This wasn’t some fluke success—The Walking Deadhad a fervent fanbase ready to fill theaters, and they did… every week. The Redditor continued by adding that many of these fans likely chose the group experience even though they had another option: “This was an example of a cable show where people were already paying for the ability to watch it at home.”
During its prime, AMC’sThe Walking Dead,starring Andrew Lincoln as Rick Grimesand Norman Reedus as Daryl Dixon, became a cultural phenomenon. At the height of its run, it regularly pulled over 10 million viewers per episode and inspired everything from cosplay to full-blown viewing parties. Austin theater chain Alamo Drafthouse tapped into that fandom, drawing weekly crowds of fans who wanted to scream at the screen together when a favorite character died (RIP Steven Yeun’s Glenn) or cheer when Daryl saved the day.
Importantly, these events were put on by the theater alone, with no studio involvement. According to the user, Alamo didn’t charge for the screening itself—they sold food vouchers instead. This move not only skirted around licensing hurdles but also created a profitable, communal experience. “They could mute the video/audio during commercial breaks while a host played games or trivia with the audience,” the commenter added. That kind of interactivity is something streaming alone can’t replicate. It’s a genius move on the part of the dinner-theater raking in the dough, but AMC missed out on any potential income completely.
HBO’s Cinematic Experience Potential FromSuccessiontoThe Last of Us
This strategy wasn’t limited to horror juggernauts. Redditorpunk62chimed in with another example: “I remember watching the season 2 premiere ofThe Righteous Gemstonesat an Alamo Drafthouse. It was pretty cool.” HBO’s southern televangelist satire might not have the same global footprint asThe Walking Dead. However, it still drew a passionate crowd, proving that there’s untapped ticket sales even for shows without colossal fan bases.
If any network understands the art of high-stakes TV, it’s HBO. Shows likeSuccessiondelivered operatic boardroom battles that could’ve easily played to a rapt theater audience. Imagine the gasp from a live crowd during the penultimate episode of Season 4—Logan Roy’s sudden death mid-flight, performed with brutal restraint by Brian Cox, and the sheer disbelief that followed. Orthe devastating finale ofThe Last of Us, where Pedro Pascal’s Joel makes a morally fraught decision under the sound of echoing gunfire and hospital sirens. These scenes are dripping with cinematic tension, expertly shot and scored—they belong on a theater screen, and parent company Warner Bros. is leaving money on the table by keeping them confined to home viewing.
When done right, these events can and do sell out:
It’s not just Alamo Drafthouse. Theaters in urban centers and cultural hubs, especially, have seen success with these kinds of TV events. There’s a reason memes flood the internet immediately after episodes air: fans want to talk about what just happened and share in the fun with others. In these screenings, fans aren’t just showing up—they’re showing updressed up, quoting lines, making it an unforgettable experience. A theater lets you witness, react, theorize, and generally nerd out together. That kind of passion doesn’t just translate to ticket sales, it builds community loyalty and word-of-mouth momentum.
“An independent theater in my city did that. Walking Dead with a crowd was such a blast. I’m pretty sure AMC is the one that shut that down. Or possibly cable companies? Either way, an outside force prevented them from showing it any more. Which was a bummer.”
Licensing and Logistics: Why Netflix and Others Haven’t Jumped In
With China recently tightening its import quotas and even threatening to cut off U.S. films, American studios have one less massive market to rely on for box office revenue. That puts extra pressure on executives to get creative with domestic monetization. Event-based screenings of episodes from high-demand shows onHBO, Netflix, Prime Video, Apple TV, and more could offer a lucrative, low-risk option. They’re already spending the money to make and market these shows—some of which have episodes as long as feature-length films—so what’s the harm in putting them in theaters?
Several fans have also doubted that regularly screening these shows in theaters would be a sustainable approach. It might be a matter of simple dollars and cents, as one fan commented: “I doubt that many people would show up and pay $20 to watch the season finale of a show they are already paying to watch via subscription anyway.”
RedditorPinewood74suggested it could work, but only if fans aren’t already paying for access. They argued that during the height ofThe Walking Dead, many fans didn’t have cable. “Walking Dead S1 was huge,” they wrote. “People wanted to watch the new seasons as they released, didn’t want to shell out for cable… so they paid for a theater ticket.”
In other words, ticketing a big-screen event was actually a more enjoyable and accessible way for many fans to keep up with the show. In today’s bloated and fragmented streaming world, where every platform costs $10–20 per month, some fans mightpreferbuying a ticket per episode for a few weeks rather than subscribing indefinitely to yet another service.
Licensing is another hurdle. For most TV shows, even a one-night screening involves a labyrinth of contracts, rights holders, and network approvals. That’s why theaters like Alamo Drafthouse have to get creative—offering food vouchers instead of tickets, turning it into a “viewing party” rather than a formal screening.
But with the right deals in place, there’s no reason big chains couldn’t partner directly with studios for these events on special occasions. Not to replace subscriptions, but to offer another option for fans. Imagine thepremiere ofStranger ThingsSeason 5in theaters nationwide—Netflix could easily package it as a premium offering or even screen it early, charge $20, and fans wouldabsolutelypay.
Fandom, Theaters, and Streaming: The Future of TV
Too often, execs underestimate just how social TV fandom has become. The same way people line up for midnight Marvel premieres, they would show up to cheer—or sob—through a TV finale that’s captured their hearts. If fans are willing to roll up to a real-lifeBridgertonball in droves, they’d almost certainly be eager to catch a new season premiere in theaters.
And theaters need it. With tentpole films shrinking and streaming squeezing profits, events like this offer something traditional cinema is currently struggling to maintain: energy. People in cosplay. Audiences gasping at plot twists. Entire rows laughing in sync.
If studios are struggling to make theatrical runs viable and movie theaters are fighting to stay relevant, then letting fans experience massive shows together on the big screen is a no-brainer. There’s a whole microcosm of folks who watchedThe Walking Deadwith strangers at midnight in packed theaters. That collective buzz doesn’t just live—it thrives. And it just might be the ticket to survival for theaters and studios alike.
