Summary
A recent leak fromGenshin Impactis now dropping major hints about the game’s next collaboration with massive fast-food chain KFC, bringing a Sumeru-themed campaign to Chinese restaurants. The massively popular RPG from HoYoverse has experimented with collaborations with a wide array of different brands, ranging from fast-food chains like McDonald’s and Pizza Hut to tech companies like Samsung. HoYoverse has even featured crossover content withinGenshin Impact, addingHorizon Zero Dawn’s Aloy as a playable character. Now, HoYoverse is looking to collaborate once again with a familiar partner.
Genshin Impacthas grown quite familiar with KFC through several crossovers with the iconic fast-food brand, especially within the Chinese market.Genshin Impact’s previous KFC collaborationshave brought plenty of exclusive artwork and decorations throughout its Chinese restaurants, alongside special promotional menu items. HoYoverse also included some homages to KFC withinGenshin Impact, introducing the “Golden Fried Chicken” and “Fragrant Mashed Potatoes” food items. A new KFC collab is now looking to feature some of Sumeru’s most popular cast members.
Genshin Impact Leak Hints at Next KFC Collab
A new post shared by prominent HoYoverse leaker Seele Leaks is showing somebehind-the-scenes images ofGenshin Impact’s new KFC collab. The leak shows off several promotional images for the KFC collab, particularly showcasing stunning new outfit designs for both Kaveh and Alhaitham. The promotional materials feature several different members of the main Sumeru cast,showing off special artwork of Faruzan, Collei, and Nahida among others. The post does not confirm a start date for theGenshin Impactand KFC collab event, though it does mention a promotional video for the event may be coming in June.
Genshin Impact’s newest collaboration with KFC comes as the most recent in a long line of crossover events with fast food chains. 2024 marked one of the game’s first major fast food crossovers outside China, withGenshin Impactcollaborating with McDonald’sin the United States for a limited time. The crossover brought not only exclusive packaging and menu items, but also rewarded fans with special in-game rewards like Primogems and a new Wind Glider. No announcement has been made about whetherGenshin Impact’s new crossover with KFC will extend to any regions outside China.
Genshin Impactlooks to have some major exciting content on the way in the near future, with the launch of the RPG’s next region close at hand. HoYoverse is expected to add the Nod-Krai region in late summer as the seventh exploreable region of Teyvat, nestled in the southwestern corner of Snezhnaya. The developer has already teased plenty offactions involved in Nod-Krai’s story, including the Fatui, the Knights of Favonius, and even the mysterious Hexenzirkel.Genshin Impact’s story is set to ramp up significantly with the launch of the game’s next region.
