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Oshi no Kois taking its fandom to the streets with a massive national campaign, as the hit anime kicks off its “All-Japan Project: Children of 47 Prefectures” event, blending exclusive art, region-specific merchandise, and local festivals into a country-wide celebration of the series.
Following its breakout success across manga, anime, and live-action adaptations,Oshi no Kois launching a new projectthat taps directly into its growing nationwide appeal. The series, which wrapped its manga serialization in late 2024 and has a third anime season planned for 2026, isn’t content to sit still. Instead, it’s heading into every corner of Japan, bringing specially themed content and merchandise to each of the country’s 47 prefectures.
Oshi no Ko All-Japan Project Brings Anime to All 47 Prefectures
What Is the “Children of 47 Prefectures” Campaign?
Dubbed the “Children of 47 Prefectures,” the campaignre-imaginesOshi no Kocharactersthrough the lens of local identity. Each of Japan’s 47 prefectures will be represented by a unique illustration of a character, incorporating motifs and aesthetics tied to the area’s culture, landscape, or heritage. As of now, the Kansai and Kyushu region visuals are live, giving fans an early taste of what’s to come.
The initiative also spans multiple platforms. A dedicated website and a launch trailer have gone live, offering a preview of the full project roll-out. Over the coming weeks, 47 short videos—each featuringnewly recorded voice lines from the anime cast—will drop onOshi no Ko’s official YouTube channel.
Oshi no Ko Joins Japan’s Biggest Summer Festivals in 2025
What Fans Can Expect at Festival Booths and Installations
Far from being a digital-only affair, the All-Japan Project will manifest physically at major regional festivals. Confirmed appearances include:
Attendees at these events can expect themed installations, exclusive previews, and pop-up shops selling limited-edition goods.
But the real draw for collectors and fans? The merch. Each prefecture will reportedly have exclusive items, including original art prints and collaboration products with local confectioners (think themed sweets and snacks that tie directly into the character designs).
Oshi no Ko’s Expansion Strategy Shows the Power of Localized Fan Engagement
Oshi no Kois no stranger to pushing the boundaries of what an anime franchise can be. This project isn’t just about promotion but actually a case study in how to deepen engagement across demographics and regions. It also shows just how confident the IP has become.With 20 million manga copies sold, two anime seasons under its belt, and a third on the way, this campaign positionsOshi no Konot just as a narrative success but as a cultural brand.
