Summary
It was recently revealed thatTwitchis experimenting with a new way of displaying ads, allowing the stream to remain the main focus while an ad appears muted in a picture-in-picture format.Twitchis an incredibly popular service that allows audiences to see their favorite streamers create live content.
The popular streaming platform is always growing and evolving, which means that Twitch regularly tests new features to figure out what works best for its audiences, content creators, and advertisers. Twitch is currently testing out a new variant of its popular Hype Train called a Treasure Train, which comes with some perks for people who like to gift subscriptions. Occasionally, aTreasure Train will replace a Hype Train on Twitch, though content creators can opt out of the feature if they wish. Once a Treasure Train reaches Level 5, users will have a short window of time to purchase Tier 1 subscription bundles at a 35% discount. This gives audiences another way to support their favorite streamers, which many people seem to be happy about.
As reported by Zach Bussey on Twitter,Twitch is experimenting with a new featurethat would cause ads to play within a picture-in-picture format instead of dominating the entire screen. When a stream is active, the main screen appears to get a little smaller, allowing ads to pop up on the side. By default, these small ads are muted, though users have the option to unmute them at any time. This could be a big change for the platform, as it would allow audiences to continue watching their stream uninterrupted while ads play off to the side.
Twitch Ads May Appear Alongside a Stream
Many fans have complained about the state ofads on Twitch, and reactions to this new feature have been mixed. As of writing, there’s no way of knowing if this new feature would completely replace the existing ads on Twitch. It’s possible that this new way of displaying ads could happen in addition to the existing way ads function on the popular streaming platform, which has a lot of viewers concerned.
In addition to possibly changing the way ads function,Twitch has announced it will be deleting Highlights and Uploadsfrom channels that have exceeded its new 100-hour threshold. Content creators have until May 19 to download any Highlights or Uploads they wish to keep, which they can then upload to other services if they wish. With new features constantly being tested and ads that may no longer dominate the entire screen, many viewers are feeling optimistic about the future of Twitch.
